Did you know that over 70% of people will search the web for a business before deciding to buy or visit, while 46% of small businesses don’t have a website? If you don’t have a site, people can’t search for your business and determine if you meet their needs.
If you are asking yourself, “Do I need a website for my business?” we have the answers you need.
On this page, we’ll show you six reasons why you need a website for your business and three tips for building your website. Read on or contact us at + 41 79 274 72 13 to tell us about our services of web design .
Why you need a website: 6 compelling reasons
If you don’t have a website for your business, you’ve probably wondered: Do I need a website? While it may seem like your business thrives without a website, there are plenty of reasons for having a website.
Let’s take a look at six reasons to start a website for your business.
1. People expect you to have one
If you are looking for the simplest answer to the question “Do I need a website?” it’s this: people expect you to have one. With the growth of the digital age and the ability to find information online, people assume that your business information is online as well.
Your audience expects you to have an online presence, and just having a Facebook page isn’t going to cut it.
You need a website because people expect you to have one.
If someone searches for your business, they expect to find your site in the search results. Without a website, people will see your business as less professional and trustworthy, and will not feel comfortable becoming a customer.
So if you are asking, “Do I need a website for my business?” The answer is yes. You need a website because your target market expects you to have one so they can learn more about your business and become customers.
2.people are looking for you online
Let’s say two friends are together, having coffee and chatting. One of the friends, Marta, talks to the other, Louise, about your business when she visits the other day, and gives her a glowing recommendation to visit your business.
When Louise returns home, she decides to consult your organization to find out more. When she searches for your business name, she can’t find a website. She trusts her friend Marta, but she is skeptical because she cannot find your site to find out more about your business.
This scenario happens to businesses that do not have a website.
You need a website for your business because people are looking for your business online.
Whether a friend recommends you or walks past your location, people will search for your business to find out more. Without a website, these potential customers cannot get valuable information and, therefore, will not visit your store.
Also consider this fact: 93% of online experiences start with a search engine.
Most people start their browsing sessions by doing a search. To help these searchers find your business in search results, you need a website for your brand to guide these prospects to your business.
3. People want basic answers quickly
One of the most important reasons for having a website is that your prospects want information fast.
Do you feel overwhelmed by phone calls from people asking for your hours of operation, special offers or how it works? of your company? If so, it’s time to create a website for your brand.
You save your business from answering basic questions when providing information on your site. A website is preventing you from answering questions like “What time do you close?” or “What specials do you have today?” dozens of times a day.
When you invest in building a website, you create an opportunity to deliver all the essential information in one place.
You publish information such as:
- Business hours
- Special offers
- Company background
- Contact information
Take a second to think about how many people are calling your business because of the information above?
If you find that most of the inquiries relate to these topics, then you need a website for your business. A website allows you to quickly deliver critical information to your audience, giving you more time to focus your energy on running your business and answering more complex questions.
4. People use your website to interact with your business
If you are always asking the question “Do I need a website for my business?” here’s another great reason to invest in building a website: engagement. Engagement plays a critical role in turning prospects into lifelong customers.
Over 60% of consumers use a company’s website to interact with the brand. In this digitally managed world, you need to build a strong online presence to engage prospects and get them to become customers.
Without a website, you are missing out on those critical moments when you can turn leads into conversions. An informative and visually appealing website goes a long way in helping your business attract leads, delight them, and turn them into customers for your business.
5. People want to do more than buy products online
Many business owners ask, “Do I need a website for my business?” and respond with “I don’t sell my products online, so it’s no use.” We are here to crush this myth. Many business owners ask, “Do I need a website for my business?” and respond with “I don’t sell my products online, so there’s no point.” We are here to crush this myth. A website is not just for businesses e-commerce – it’s for everyone.
You don’t have to sell products online to have a website.
Even if you sell products that are too big to fit into a virtual shopping cart, such as construction equipment or building materials, a site still benefits your business. A website will attract leads to your business.
People want to do more than buy products online.
There are three main types of Google search queries:
- Informative : Users searching to learn more about specific topics or topics.
- Navigation : Users searching for a specific page or website.
- Transactional : users performing research for the purpose of purchasing products.
Want to know what type of search query is the most popular on Google?
It’s Informative .
People do dozens of searches every day, looking for information. If it’s about asking a simple question like “How old is Betty White?” or something more in-depth like “How To Build My Credit Score,” people do queries for information.
Even if you don’t provide products online, you are providing information. Whether it’s news about your business or content on topics in your industry, you have a great opportunity to educate your audience.
When people feel informed, they are more likely to convert. Since you’ve provided the useful information they need, they’re more likely to choose your business when it comes time to convert because they trust you.
Again, you don’t have to be a e-commerce business to have a live website. When created properly, a site will benefit any business by providing prospects with useful information which can increase brand awareness, trust, and more.
6. People see you with your competition
Do you know who doesn’t ask the question “Do I need a website for my business?”
Your competition – because they already have one.
If you want to stay competitive, you need a website. Your competition is one of the most important reasons for having a site. Without a website for your business, people researching online will find and visit your competitor’s company instead.
Did you know that 50% of users visit a store within one day of a local search? This means that if you don’t have a website, those users are visiting your competition instead. You are missing out on an opportunity to attract new prospects and attract them to your business.
If you want to stay in competition with your competition, you need to invest in building a website for your business. This will help you establish an online presence among competing businesses and generate more leads to your organization rather than the competition.
How to Build a Website for Your Small and Medium Business
If you ask, “Do I need a website for my business?” and now by answering “Yes” it is time to start building your business dream website.
Check out these three quick tips for building the website of your dreams:
1. Choose your web design style
One of the best reasons for having a website is that it gives you the opportunity to showcase your unique brand. When designing your website, you will want to choose the design style of your website.
Establish your web design style by creating a branding style guide.
Your style guide helps you stay consistent with the web design and incorporate your brand’s unique style into your website. Stick to colors that reflect your brand. If you already have a color scheme, like on traditional marketing elements, transfer that style to your website.
Define colors and styles for every aspect of your site, including:
2. Choose who will develop it
First, decide who will create your website.
You have three options:
- Do it yourself
- Hire a freelance writer
- Partner with a web design company
So which option is best for your business?
It’s up to you to decide!
If you want to save money, you can create your own website.
If you don’t have any web design experience, don’t put the pressure on yourself to try and create a website. It will cause you more stress trying to find the right design and add the right elements to your site than if you are hiring a web design company .
In case you don’t do it yourself, you can hire a freelance web designer.
The biggest problem with freelancers is that you usually hire them for one-time needs, like building your design or updating your design. This means that you still need someone to monitor your site for errors after the design is complete, which comes at an additional cost to your business.
If you want continued help for your website, a web design agency can answer your questions. needs.
A web design agency will help you create a personalized website unique to your business and help you monitor your design to make sure everything is working properly. One potential downside to web design companies, however, is paying too much for the services.
If you are hiring a web design agency, you need to be proactive in researching web design costs and creating a realistic budget for your business . By setting a budget, you will know which web design companies will work well with your business.
Also, a good web design company will offer transparent pricing and only provide you with the services you need, like Surfstudio . The right web design company will also stay within your budget and provide a unique website for your business.
3. Use search engine optimization (SEO)
Good web design goes beyond the visual aspects. You need a website that shows up in search results and drives traffic to your page. With search engine optimization (SEO) , you will help your beautifully designed site to appear in more relevant search results.
SEO helps people find you when they search online. From the integration of keywords to the optimization of the page speed , SEO allows you to create a discoverable and easy to navigate website for your audience. This strategy also helps you to compete with your competition.
If you use SEO, you will get better rankings in search results which will allow you to outperform your competition. You will drive more traffic to your website and generate more leads for your business.
If you choose to outsource your website design, partner with an SEO web design agency. An SEO web design agency will know how to create a beautifully designed site and optimize it for the search engines.
To learn more about SEO, check out our guide SEO from start to finish!
Do i need a website for my business?
Yes! Your website is at the heart of your online presence and all of your digital marketing efforts. If you want to generate traffic and gain valuable leads, you need to build a website that reflects your business and is focused on providing a great experience for your audience.
If you are feeling overwhelmed with creating your website, let SurdStudio take the burden off you.
If you are feeling overwhelmed with creating your website, let SurdStudio take the burden off you….
Ready to build your website?